Perfumes > Rasasi Perfumes

The company, which has been producing perfumery products in the region since 1984, deals with a number of fragrance suppliers across the world, including designers, plastic component manufacturers, bottle manufacturers and concentrate suppliers, among others. Catering to both the GCC and expatriate clientele, Rasasi assembles more than 100 perfume brands at its factory in Jebel Ali and operates under a complex network of distributors and retailers in the Middle East, East African, Asian and Eastern European region.



“The success of our business depends entirely on perfection and in-depth research, with the average lead time for new perfume launches taking anywhere from 12 to 18 months from the time of product conception to actual production. Quality is also a very important factor-we make sure that we test our products at every stage of production. This is a very time-consuming and elaborate process where effective communication and confidentiality are vital,” said Saleem Kalsekar, managing director, Rasasi Perfumes Industry. “The IBM Lotus Domino environment has provided us with the ideal platform for secure information sharing and communication between our employees, our numerous suppliers and channel partners.”