Red Tag

REDTAG is a refreshing concept in today's retail scenario. It is a chain of value fashion and home stores that offer a world of choice and an enjoyable shopping experience at unbeatable value. With 365 days of value, REDTAG stores launched in 2006 are now a big hit with families that look forward to the latest in fashion and style along with a truly enjoyable shopping experience. The pricing of the products, the stringent quality assurance, the availability of customer favourites, wide variety and choice, personal preferences in sizes, shapes and colours...everything makes REDTAG the first choice for value-conscious customers across the GCC.

The REDTAG Group is part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia which operates hypermarkets, supermarkets, convenience stores and malls.

The REDTAG Group currently with 76 fashion and lifestyle stores across the GCC has been growing at a rate of 20 per cent annually. The REDTAG Group has two main areas of operation - the newly launched REDTAG value fashion and home stores which is poised for a quantum leap in the retail world and Discount Fashion and Home Stores which is a collection of well-known regional brands. The growth of the REDTAG Group is concentrated around the REDTAG brand. The discount fashion and home stores currently under various brand names will be upgraded into the REDTAG brand within the next three years This coupled with an ambitious plan to open at least 12 new REDTAG stores per year in malls as well as high streets will see the REDTAG brand become a leader in the value fashion and lifestyle market.